Yo! Drinks Industry – Whaaazzzz up for 2020?
So 2020, what are experts saying about the alcohol industry trends – these are according to Nielsen?
BEER is no longer the cool kid about town?
Our opinion. Beer will always be cool. The development of the craft beer industry might have reached maximal hype, but the desire to explore the abundance of new offerings won’t stop. Nielsen says Consumers are looking for something apparently healthy – less sugar, less calories (<–Diet Beer!!!). Ok, not sure I’m onboard there, not at least for the next 10 years until they can get it to taste great. On the other hand, non-alcoholic – I’m totally down.
If you still haven’t gotten on board with the non-alcoholic thing yet, let me point you to the Rügener Insel Brauerei – Snorkelers Sea Salt IPA, 100% Alcohol Free and delicious. Also try Belgium’s Palm 0.0 Non-Alcoholic, a total winner in my opinion.
Hard seltzer at a marked up price is coming to you soon?
Our opinion. Well for one, it’s hard to get excited about carbonated water. I mean, it’s carbonated water. If this does become a thing, I’ll fizz out this statement.
Ready-to-drink cocktails out-of-a-box rinsing away years of wine ridicule.
Our opinion. As a humble observer of how to squish a bigger buck out of any product, I can see the appeal for pre-prepared cocktails for your theme pub or student balls. But if we are respecting the craft within the industry and the trends suggest we are, I hazard having a master mixologist mix your cocktail will still be the shaken and stirred preference of choice in the long run.
Cheech and Chong my beer please.
Our opinion. I have yet to try a hemp beer. Anything hemp I’ve tried otherwise, outside of a traditional smoke, hasn’t exactly bought a joy of a level that was memorable. That said there’s probably a market for flavoured beer of this nature – no, you didn’t think you were going to get high did you?
The mass acceptance of medical cannabis and its associated production would lead you to believe that there will be an abundance of by-product, and we guess this is a perfectly good use for it. We will check back once we’ve sampled a few.
Oh Yes – jolly good, a bit of fizz!
Growing up on a stable diet of Lambrusco until I was officially allowed to drink might make you think the thought of a prosecco revival would be an attempt towards a twady-display of throw-back hairstyles. But, no. I do hope for an emergence of this low-cost and delicate reminder that not all things fizzy of the grape variety have to come with an over marketed price tag. Yes Champagne I’m looking at you!
Hey Nielsen, what about the impending Rum-olution?
You can read the report here. Tell us what you think… https://www.nielsen.com/us/en/insights/article/2020/nielsen-2020-off-premise-predictions-for-beverage-alcohol/